The Summit Ended on June 26th, But You Can Still Watch The Replays Online. Sign Up Before July 20th.
FDA regulations, sales training and business management for vape shop owners. 
Attend online from anywhere in the world.
VapeMentors is on a mission to help 500 vape shops not just survive the FDA, but THRIVE and GROW in 2016.  

The Vape Shop Master Summit is the best event for vape shop owners that want to grow their sales, beat the government and reach success. There has never been an event like this in the vape industry. 
Don’t just survive THE FDA. Make 2016 the best year ever for your vape shop.
The vape industry changed forever on May 10th with the new FDA regulations. It will continue to  change for as long as there are vape shops. Those that don’t adapt and learn are doomed for failure.  

How will you survive and thrive in 2016? 

Growing a business is the same regardless of your industry. Hiring a great team, spending wisely on marketing, managing expenses and growing sales. 

It's the same, but it's not easy. 

So let me ask you...
THE FDA IS ONE THING...BUT How much do you REALLY know about running a successful retail shop?
Forget about the vape industry for a second. How much time have you committed to learning how to be a BUSINESS OWNER?

Many vape shop owners don’t have a retail background. They got into this business without a clue of how to get more sales, please their customers or advertise their shop.

They confused a passion for vaping with an affinity for a vape business. 

They are struggling to make payroll every month

They are scared of the new FDA landscape.

They are so busy running their shops that they don't have a personal life. 

Many ­ but not all...

Some vape shop owners: ­
 - Are making $20,000+ A MONTH in revenue ­
 - Have HIRED AN A+ TEAM and have more free time than ever ­
 - Are ADAPTING AND THRIVING to the FDA’s new regulations
- DON’T WORRY about hitting monthly sales goals
- Have a PLAN OF ACTION for opening a second shop

Why?

Because they have RETAIL TRAINING, MENTORS and EXPERIENCE running a business.

Do you?
INTRODUCING…
The ONLY summit designed TO HELP SHOP OWNERS OUTLAST THE NEW REGULATIONs AND ACTUALLY grow THEIR SHOPS IN 2016.
VAPE U III is a 4 day ONLINE event with over 30 of the brightest minds in the vape space. Learn how to thrive, survive and crush your competition in 2016 in an interactive and engaging environment.

We’ve opened our rolodex and called in favors from Norm’s network of vape industry leaders. We’ll teach you about:
  • Overcoming state and federal regulations
  • Marketing and advertising your shop for success
  • Merchandising, purchasing and inventory management
  • Picking the products your customers want to buy
  • Getting more sales and upselling your customers
  • Financial management and cashflow for your shop
  • Attracting, serving and retaining your customers the right way
  • Developing and growing your in-house e-liquids
  • How hiring helps grow your business
  • PLUS vape shop success stories
Learn how to survive, thrive and crush your competition in 2016 in this comprehensive online training.  

4 Days. 20 Hours. 20 of the top vape space thought leaders. 
Watch all sessions from anywhere in the world.  
sign up to watch them before july 20th
Meet your hosts
Norm Bour
Lifetime Entrepreneur, Author, Speaker, Coach and Founder of VapeMentors

Norm Bour has personally coached dozens of entrepreneurs who are starting brick and mortar stores, online portals and developing new lines of e-liquids. 

He also works with smoke shop owners entering this new and fast-growing industry.
Most of Norm's stores generate a five-figure revenue in their first month of business, and are developing expansion plans by month three.
Jesse Plautz, MBA
Self-Taught Entrepreneur, Digital Marketing Expert and Digital Marketing Manager at VapeMentors

Jesse began working with Norm in 2013 to bring online learning the VapeMentors. Since joining the team he has been instrumental in creating the course material used to train over 100 students in Norm’s vape shop success strategies.

After graduation Jesse was struggling to find his passionate work so he began learning about online business. Since then he has spent thousands of dollars and hundreds of hours learning about digital marketing, lean startups and online entrepreneurship. John Lee Dumas, Pat Flynn, David Siteman Garland, and Tim Ferriss are just some of the world-class entrepreneurs that he has studied and emulated. Jesse believes business does not have to be difficult or confusing and that all problems have a lean and efficient solution.

4 Days. 20 Hours. Over 30 of the top vape space thought leaders.
Not only is the the best retail training from the top minds in the vape industry…

You'll join a COMMUNITY of other vape shop owners where you can share ideas and success. 
SIGNUP BELOW TO ACCESS TO all the replays of OUR ONE-OF-A-KIND VAPE INDUSTRY EVENT. 
Sign up to watch them before july 20th
Meet The Industry­ Leading Vape Shop Mastery SUMMIT Instructors
Navigating State and Federal Regulations
Here it is, the dark cloud over the vape industry. Will it rain?

Shop owners can't afford NOT to pay attention. 

The FDA is not the only government body that vape shop owners need to look out for. State regulations can have an equally profound and immediate affect on your shop. 

Furthermore, what do you do when your customer's battery explodes? Will you be liable?

These sessions will put you in front of experts that can explain the policies and how they will affect your business. 

Azim Chowdhury

Azim Chowdhury is an attorney with D.C.­based Keller and Heckman, LLP and head of the firm’s FDA Tobacco and Electronic Cigarette practice. 

Azim is a leading expert in the government's influence on the vaping industry. 

Presenting on... 

How The FDA Regulations Will Really Impact Your Shop

Nathan Coccimiglio 

Nate is the CEO of Cash Vapes, SFATA Utah Chapter President and founder of Draper Vaper  in Draper, Utah. 

From a successful e­liquid company, to involvement with advocacy, Nate is a successful entrepreneur even in pre-­vape days. Nate has a unique ability to understand and work within the confines of vape legislation and has proven to be effective in connecting with lawmakers to help improve laws for vape business owners.  

Presenting on...

State Regulations and Dealing With Legislators

Sarkis Kaladzhyan

Sarkis is a Product Liability Specialist for the Vape Industry and founder and president of Calco Commercial Insurance. Sarkis developed the world's first Electronic Cigarette Insurance program and is active in lobbying efforts for the ecig industry from LA to DC. 

Sarkis also co- authored insurance policy language which provides coverage to the Vape Industry. Sarkis is also a developer of product warnings and instructions for the mechanical/electrical vape devices and e­liquids. 

Presenting on...

Product Liability Insurance: What Happens When a Battery Explodes?
Doubling Your Sales and Working ON Your Business
Where do you as a shop owner spend most of your time?

Are you in the front running transactions and making sales? Or are you in the back room planning your strategy for the next three months?

Most struggling shop owners are NOT in the backroom. And that's the problem...

These sessions are designed to help you take a step back from your business and focus on only what is MOST important. 

They're about working ON your business rather than IN your business. 

This is the most common mistake most first-time business owners make. 

Norm Bour

Norm has personally coached dozens of entrepreneurs who are starting brick and mortar vape shops, online stores and developing new lines of e-­liquids. He also works with smoke shop owners entering this new and fast­ growing industry. 

Most of Norm's stores generate a five­figure revenue in their first month of business, and are developing expansion plans by month three. 

Presenting on...

Doubling your vape shop revenue with ONE proven concept

Steven Klein

Stephen is a Certified EMYTH Coach and Consultant who works with business owners  to help them improve their business through balance between work and their personal lives. 

Steven deals with every business discipline from planning to finance to marketing, from recruiting and hiring to expansion and exit strategies. 
 
Presenting on...

The 7 Point Business Checkup - An Intro to the E-Myth Approach

Jesse Plautz

Jesse began working with Norm in 2013 and has been instrumental in creating the course material used to train over 100 students in Norm’s vape shop success strategies.

Jesse has spent thousands of dollars and hundreds of hours learning about digital marketing, lean startups and online entrepreneurship. John Lee Dumas, Pat Flynn, David Siteman Garland, and Tim Ferriss are just some of the world-class entrepreneurs that he has studied and emulated. 

Presenting on..

Doubling your vape shop revenue with ONE proven concept
Marketing and Advertising Your Shop for Success
Where should your marketing dollars go for maximum results?

This question and others like it are some of the most common questions we received during our surveys. 

These sessions will help you get clarity on where your time and money should go to get the best return on your efforts in promoting your shop online. 

Alex Boyd

Alex Boyd is the owner and founder of two successful vape brands ­ Villainous Vapor and The Vapor Studios. He has vast experience launching custom e­liquid brands using eye-­catching imagery and high end marketing and branding. He also owns a successful retail store in  Cincinnatti, Ohio. A marketer by trade, Alex has a knack for combining creative grass­roots marketing tactics with proven online strategies. 

Presenting on...

Grassroots Marketing From a Millenial Vape Shop Owner

Todd Boldizsar

Todd has 6+ years of Social and Digital Media Marketing experience and 10+ years of professional Sports Journalism. He specializes in Social Media, SEO, SEM, E-commerce, and Mobile Advertising.

Todd is the founder of the full service ad agency BoldEra where they specialize in Social Media, SEO, SEM/Paid Search, E-commerce, Affiliate Marketing, Email Marketing, and Brand Ambassador Outreach.

Presenting on...

Social Media Success in 10 Minutes a Day
and
Local SEO and Marketing Any Small Business

Chad Manning

Chad is the President and Co-Founder of Cendyt - an SMS marketing platform for small businesses. Chad has 18 years of Network Marketing experience and 8 years of experience with SMS technology. 

CenDyt offers a cloud-based Mobile Relationship Management Software Platform to facilitate Text Marketing by their small business customers.

Presenting on…

Drive Return Sales Through SMS Marketing With Cendyt
Merchandising, Purchasing and Inventory Management
Inventory management means keeping your shelves stocked so the right mix of products are in front of your customers when they need it most. 

Stocked shelves = happy customers. And happy customers ultimately equates to more sales.

But how do you know when to order more product? What numbers do you look at to gauge your progress? And where do you put them in your shop?

These sessions will help you stock your shelves, track success and maximize your store's conversions for a better customer experience. 

Kyle Winther

Vapor Hub CEO and founder, Kyle is a graduate of Cal State University­Northridge with a B.S. in Business Administration and Marketing. Kyle is responsible for Sales, Marketing, and Promotion for Vapor Hub. 

Kyle also has ownership interest in a successful web design and computer marketing/search engine optimization firm – Streamline Results, Inc. 

Presenting on...

Inventory Management For Your Vape Shop

Mariella Trinidad­-Do

Mariella has worked on the sales floor of a big box retailer managing one of the leading companies in innovative skin care. She has held  positions in both Merchandise and Planning and she is an expert in financial planning, marketing, and product development.  

Her specialties include: Purchasing, merchandising, vendor negotiations, inventory management, product
development and ideation, report generation, competitive analysis, financial planning and budgeting,

Presenting on...

Retail Planning and Tracking: What Do You Have and When To Order More

Amy Meadows

Recognized nationally in her field, Amy is a designer, consultant, educator and public speaker specializing in visual merchandising for retailers. From big box to boutiques, Amy helps businesses explore and leverage tools to attract customers and drive sales. 

Amy can help align your storefront, signage and displays to work together to build your brand and increase revenue. With over 25 years in Window Display, Visual Merchandising and Event Planning, Amy and her Windows Matter team are ready to help you to EDUCATE, ENTICE and ENGAGE your customers. 

Presenting on...

Increasing Sales and Brand Identity Through Visual Merchandising

Ayesha Herian

Ayesha is the communications manager at ShopKeep POS. 

In this session she gives us an in-depth review of ShopKeep and how it can help your shop manage its inventory better.  

Presenting on...

A Product Demo of ShopKeep
Picking the Products Your Customers Want to Buy
Ordering inventory is easy. Picking the products that sell is very difficult. 

The vape industry may be the most difficult industry to stay on top of trends, but shop owners can't afford not to try. 

You need to understand your market and price the products so your customers cannot refuse your offer. 

These sessions will help you get a better understanding of what customers are buying and what price point they respond to. 

Don Burke

Senior vice president at Management Science Associates,, Don became an expert in the vape  industry when his company, a retail data aggregator, put together the most comprehensive data set in the vape industry to date. Don provides a 30,000 foot view of the vape industry. His insight into the vape industry is second to none.  

Presenting on...

Vape Marketplace Trends & Insights ­ What, how often and how much are people buying?

Burc Tanir

Burc is a serial technology entrepreneur who has founded multiple SaaS companies assisting many different markets. 

In 2013 Burc co­-founded Prisync ­ an online tool that helps retailers track prices for any product sold online. Prisync takes the guesswork out of pricing the products in your retail or online store so you can remain competitive with your retail rivals.  

Presenting on...
Pricing Your Products Competitively: A Product Demo of Prisync

Kyle Winther

Vapor Hub CEO and founder, Kyle is a graduate of Cal State University­Northridge with a B.S. in Business Administration and Marketing. Kyle is responsible for Sales, Marketing, and Promotion for Vapor Hub. 

Kyle also has ownership interest in a successful web design and computer marketing/search engine optimization firm – Streamline Results, Inc. 

Presenting on...

Picking The Right Mix of Products For Your Store

Oliver Kershaw

Oliver is the famous founder of the E-Cigarette Forum. 

As an intimate manager of the go-to resource for all things vape, Oliver has some of the best insights into the vape industry. 

Presenting on...

PART A: The Power of Community: Forums, Groups & Billboards
PART B: Using E-Cig Forum To Stay Up To Date On Vaping Trends
Getting More Sales and Upselling Your Customers
Your shelves are stocked, your customers are happy and there's a line out the door. 

How do you maximize this opportunity?

There are proven tactics that any retail shop owner can implement to boost the sales numbers for the customers that are already in their shops. 

These sessions go over tried and tested approaches to increasing your shop's conversion rate and, ultimately, your bottom line. 

Kevin Graff

Kevin Graff is the founder of Graff Retail ­ a retail sales and management training company.  Graff Retail believes that store performance can improve dramatically and directly as a result of enhancing staff performance. 

The Graff Retail approach believes in building training systems that integrate with store operations, so that they become part of the daily fabric of running your stores.

Presenting on....

Deadly Selling Sins and How To Avoid Them

Norm Bour

Norm has personally coached dozens of entrepreneurs who are starting brick and mortar vape shops, online stores and developing new lines of e-­liquids. He also works with smoke shop owners entering this new and fast­ growing industry. 

Most of Norm's stores generate a five­figure revenue in their first month of business, and are developing expansion plans by month three. 

Presenting on...

Customer Value Optimization

Jesse Plautz

Jesse began working with Norm in 2013 and has been instrumental in creating the course material used to train over 100 students in Norm’s vape shop success strategies.

Jesse has spent thousands of dollars and hundreds of hours learning about digital marketing, lean startups and online entrepreneurship. John Lee Dumas, Pat Flynn, David Siteman Garland, and Tim Ferriss are just some of the world-class entrepreneurs that he has studied and emulated. 

Presenting on..

Customer Value Optimization

Tom Bright

Tom has a proven ability to lead business growth and maximize profits through financial management, strong operational controls, and effective marketing strategies. In 2012 he was hired by founder of Mad Vapes to serve as CFO and to develop retail channel in high growth e-cigarette industry

During his tenure, Todd grew the retail division from one to 70+ stores, helping drive total company revenues from under $1m to over $24m in 4 years. He also designed the current retail model and market position strategy and developed store opening marketing and employee training plans. 

Presenting on...

Growth Lessons From The Largest Vape Franchiser In the US
Financial Management and Cashflow for Your Shop
How many celebrities and former sports stars went broke after they retired?

Too many to count. 

This alone is proof that it doesn't matter how much money you make. If you can't manage your shop's revenue smartly then you won't survive. 

These sessions provide basic training on how to track and manage your shop's finances. 

Steven Klein

Stephen is a Certified EMYTH Coach and Consultant who works with business owners to help them improve their business through balance between work and their personal lives. 

Steven deals with every business discipline from planning to finance to marketing, from recruiting and hiring to expansion and exit strategies. 
 
Presenting on...

Financial Management and Cash Flow for Retailers

Jon Brower

Jon was client of Norm’s in Waldo, Missouri. Since opening his shop in 2013 Jon has seen consistent sales growth now in excess of $40K a month. 

It wasn't always so pretty, though. Jon shares his story on how he went from doing everything to making his own hours. 

Presenting on...

Operating Your Vape Shop From Startup to Growth: When do you pay yourself?
Attracting, Serving and Retaining your Customers the Right Way
It goes without saying that without customers your business wouldn't exist. That makes customer service the most valuable asset to any vape shop. 

So why do so many shops seem to fall flat with customer service?

We assume it's because everyone thinks they know how to treat a customer, but the fact is that it takes training, hard work and dedication to the cause. 

These sessions will give you a refresher on how to attract, serve and retain your best customers. 

David Collins

David Collins is a serial entrepreneur and founder of California Vaping Company. 

As a small batch manufacturer of premium e-­liquids, CVP has deep expertise in how to brand, launch and grow an e-­liquid brand. In addition to white label manufacturing David also offers branding and product development advice for new e-­liquid brands. 

Presenting on...

Getting Customers and Keeping Customers

Andrew Cucinotta

Andrew is the Director of Business Development at AppCard, ­ a next­generation customer  loyalty platform that is changing the way brick­ and ­mortar stores communicate with their customers. 

Founded in 2011, AppCard helps retailers build a true and transparent relationship with their shoppers. A relationship that entices behavior and results in the increase of RFM (Recency, Frequency and Monetary Spend). AppCard offers brick and mortar retailers a totally new concept of combining an easy to use loyalty program with actionable behavior reports.

Presenting on...

Creating Customer Loyalty With AppCard

Darryl Shurgin

Darryl is a self taught vape expert and vape shop regular with a unique perspective on the customer experience. 

He can be found on YouTube as Quest4Vape where he visits stores across the country and speaks with the owners about their story. Darryl also educates his viewers on proper safety and technique for rebuildable atomoizers during his weekly “Live Build” sessions.  

Presenting on...

Creating Great Customer Experiences + Engaging Them for Advocacy. Fireside Chat With a Vape Shop Regular
Developing and Growing your In-­House E-Liquids
Is it still viable for a small shop to make their own e-liquids?

That's not an easy question to answer, but if anyone can it's these three.

These sessions will give you an opportunity to learn from the top e-liquid standards professionals on the most recent regulations and how they affect house-brand e-liquids.   

KIM HESSE

Kim is the Business Development Manager at Global Laboratory Services, a laboratory testing company specializing in testing e­liquids. GLS continually updates its scope of analysis to meet the changing needs of the e­cigarette industry. Currently GLS offers testing services for both e-cigarette liquid and its vapor. 

Presenting on... 

How To Be Sure Your E­Liquids Comply With The New Standards

Richard Soltero

Richard is the President of InstantGMP, a cloud­based electronic batch record software and SOPs that reinforce Good Manufacturing Practices. Ideal for cGMP manufacturing operations such as pharmaceutical, biotech, generic, OTC and dietary supplements. The only electronic batch record software for producing FDA regulated products that has GMP requirements baked into the automated workflows. Using the InstantGMP software and the InstantGMP Quality System can get you into GMP compliance easily and quickly. 

Presenting on...

How To Be Sure Your E­Liquids Comply With The New Standards

Norm Bour

Norm Bour has personally coached dozens of entrepreneurs who are starting brick and mortar stores, online portals and developing new lines of e­liquids. He also works with smoke shop owners entering this new and fast­growing industry.
Most of Norm's stores generate a five­figure revenue in their first month of business, and are developing expansion plans by month three.

Presenting on...

Maximizing Your House Brand E-LIquid
Hiring and Managing Employees
It doesn't matter if you are the greatest entrepreneur in the world - you won't succeed without an A+ team. 

Hiring and managing employees is one of the most difficult parts of owning a business. It should not be taken lightly, and if you are not an expert then you need to educate yourself now. 

These sessions will give you tools, ideas and practical advice on how to manage your vape shop team.  

David Fitton

As the former head of HR for a billion dollar retail organization, David led a 30-person team to bring HR services to over 30,000 employees located in more than 1,000 locations across the US and Canada. David has over 20 years of experience in retail human resources including recruiting, hiring, planning and training. 

Presenting on...

Finding, Hiring, and (Hopefully Not) Firing Your First 20 Employees. An Open Q+A
Vape Shop Success Stories
The final event of the summit!

Mingle with other vape shop owners in a live Q+A. 

Learn from their mistakes. Implement their successes. 

Share in their progress!

Chris Austin

Chris is the owner and founder of Route 1 Vapors in Seabrook, New Hampshire in 2014.  

After turning 40 in 2014 he felt a burning desire to stop his career in construction and become a small business owner.  

Now he is looking to open a second shop in Epping, New Hampshire. 

Presenting on...

Vape Shop Success Stores - An Open Q+A

Cyndi Peute

Cyndi is the owner and founder of Vaporz Vault in Hobard, Indiana.

Vaporz Vault, offers a hands on, tailored consultation to ensure you walk out of the store with the products that are best suited for their customers! 

The shop stocks over 75 USA premium juices from more than 15 different vendors. From starter kits to rebuildables, Vaporz Vault only offers the most innovative products from a wide variety of the leaders in the industry. 

Presenting on...

Vape Shop Success Stores - An Open Q+A

Jason Hambrecht

Jason is the owner and founder of Speakeasy Vaporium, a high end vape lounge serving Amelia Island, Fernandina Beach, Yulee, and Jacksonville Florida.

Speakeasy's philosophy is to provide the best products available in a warm refined atmosphere. They carry brand name e-juices and equipment and their products range from affordable to high end.

Presenting on...

Vape Shop Success Stores - An Open Q+A

Shelley Gaudreau

Shelley is the owner and founder of E-Cig Emporium in Irvine, California. Shelley's husband used vaping to quit cigarettes and was so excited about the results they decided to open a shop. 

E-Cig Emporium focuses on a professional and friendly environment. Shelley wanted everyone to feel comfortable in her shop because she had trouble feeling comfortable herself in some of the other shops in Irvine. E-Cig Emporium is a beautifully designed store with a great selection for all levels of vaping. 

Presenting on...

Vape Shop Success Stores - An Open Q+A
4 Days. 20 Hours. Over 30 of the top vape space thought leaders.
Not only is the the best retail training from the top minds in the vape industry…

You'll join a COMMUNITY of other vape shop owners where you can share ideas and success. 
SIGNUP BELOW TO ACCESS TO ALL THE REPLAYS OF OUR ONE-OF-A-KIND VAPE INDUSTRY EVENT. 
Sign up to watch them before july 20th